“An analysis of the Jimmy Choo brand revealed that the collection saw conversations peaking due to the collaboration, but the Jimmy Choo brand continues to experience high mentions online. A small percentage of negative sentiment (2.2%) is down to the exorbitant pricing, others were disappointed that the shoes sold out quickly, yet the brand continued to promote them.Ĭarma elaborates: “It is interesting to note that the negative sentiments don't indicate that the collection was largely problematic, but rather it picks up the overall tone, which is despair over not being able to get their hands on it.” The solution for some of them presents itself in a most curious form, a talking black cat with a golden crescent moon upon its forehead telling. Fast forward to Nerima and Ranma Saotome is looking for a solution for the reoccurring magic issues in his life. Decorate your planner, scrapbook, spreads, and more with this Sailor Mercury diecut sticker SPECIFICATIONS:MATERIAL: Luxurious vinglossicorn matte paper. According to media analysis and intelligence agency, Carma, the collection has already garnered over 36,000 mentions on Twitter with largely a positive sentiment (22.7%) as netizens feel warmly towards the collection. Following the fall of the Silver Millennium, an important soul goes a little. The rendition is already generating quite a buzz on social media. The end product is trendy, vibrant, sentimental whilst being functional and authentic to the identities of both the Jimmy Choo and Sailor Moon brands, respectively. While one brand represents high fashion, the other is the pinnacle of popular anime culture, the collaboration empathises with both the audiences,” adds Roll. There's been debate since the '90s as to whether Sailor Jupiter or Sailor Mars were the best teammates, whether Sailor Moon should have been the team leader at all, or whether Sailor Mercury contributed enough.
#SAILOR MERCURY SERIES#
“By crafting a line of footwear that is both a win for Sailor Moon fanbase and Jimmy Choo consumers. When a series like Sailor Moon features a team of very different heroes, the audience members are bound to have very different favorites. One does not want to leave any collaboration in a less attractive position,” he quips. It must be on equal footing of all parties coming together, both brands need to have something to offer and to gain, and the respective brands need to preserve and protect their equity. “Brand collaboration and co-branding are always tricky to get right so due diligence and brand assessments are critical leadership tools. Meet the Senshi - Sailor Mercury - YouTube 0:00 / 6:51 Meet the Senshi - Sailor Mercury SnakeCqC 264 subscribers Subscribe 3. Brand strategist and transformational leader Martin Roll tells Campaign that unlike the lost Nike X Tiffany opportunity, the Choo crossover stand outs because it is an example in equal empathy for both the end-users and the collaboration itself.
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